This Cookie Policy explains how vbilenko.com uses cookies, Google Consent Mode v2, and the Meta Pixel. Our analytics script (Google Analytics) and advertising script (Meta Pixel) are loaded on every visit but operate in a privacy-safe, no-tracking mode by default. Full data collection is activated only when you click “Accept all.”

When visiting our Site, you may choose to:

• Accept all — enables full data collection for Google Analytics and Meta Pixel, alongside essential cookies
• Reject — only essential cookies are used; Google Analytics runs in cookieless mode and Meta Pixel does not collect or send any data

SUMMARY OF KEY POINTS

• We use Google Consent Mode v2 for both Google Analytics and Meta Pixel: these scripts always load but collect personal or advertising data only with your consent.
• Essential cookies are always active because the website cannot function properly without them.
• Even after “Reject,” Google Analytics operates in cookieless mode and Meta Pixel does not track you — no cookies are set and no personal or advertising data is linked to you.
• Full analytics and ad-performance tracking are activated only if you click “Accept all.”
• You may change your preference at any time in your browser settings.

TABLE OF CONTENTS

1. What Are Cookies?

2. Types of Cookies We Use

3. Google Analytics & Meta Pixel (Analytics & Marketing Cookies)

4. Why We Use Cookies

5. How You Can Control Cookies

6. Third-Party Cookies

7. Updates to This Cookie Policy

8. Contact Us

1. WHAT ARE COOKIES?

Cookies are small text files stored on your device when you visit a website. They help websites operate correctly, remember certain preferences, and collect anonymized usage data.

2. TYPES OF COOKIES WE USE

Essential Cookies

These cookies are required for:

• the proper operation of the website;
• displaying pages correctly;
• handling language preferences;
• ensuring security and stability.

Analytics Cookies (Google Analytics)

These cookies (enabled only with consent) help us understand:

• website traffic and performance;
• traffic sources;
• general user behavior;
• device and browser characteristics.

With “Reject,” analytics cookies are not set. Google Analytics operates in cookieless mode only.

Marketing Cookies (Meta Pixel)

These cookies (enabled only with consent) allow us to measure the performance of our Meta (Facebook/Instagram) ad campaigns, including:

• page views and form submissions linked to ad campaigns;
• aggregated, privacy-safe conversion and campaign performance data.

With “Reject,” Meta Pixel does not send any data to Meta and does not set any cookies. We never send your name, email, or phone number to Meta.

3. GOOGLE ANALYTICS, META PIXEL & CONSENT MODE V2

We use Google Analytics with Consent Mode v2. The analytics script loads on every visit. After “Reject,” it sends anonymized, cookieless pings to Google for aggregate modeling — no personal data, no cookies. After “Accept all,” Google Analytics may collect:

• IP address (anonymized)
• Browser type and device information
• Pages visited and time spent
• Interactions with website content

We do not use Google Analytics for personalized advertising. Cookieless pings sent in denied mode are used solely for aggregate statistical modeling by Google.

Meta Pixel follows the same consent-based logic — see section 2 above for the specific data it collects when active.

4. WHY WE USE COOKIES

• Ensure the technical operation of the site
• Improve website performance and usability
• Analyze traffic (only with your consent)
• Measure marketing campaign performance (only with your consent)

5. HOW YOU CAN CONTROL COOKIES

When visiting the website, you can choose:

• Accept all → essential + Google Analytics + Meta Pixel
• Reject → essential only

You can also delete or block cookies in your browser settings at any time.

6. THIRD-PARTY COOKIES

We use two third-party services: Google Analytics (analytics) and Meta Pixel (Facebook/Instagram ad measurement). Both run only if consent is given and are governed by their own privacy policies — see the Google Privacy Policy and Meta Privacy Policy for details.

7. UPDATES

We may update this Cookie Policy periodically.

8. CONTACT US

For questions, contact: contact@vbilenko.com